Driving Student Achievement Through Data-Driven Engagement
In collaboration with each campus and other university-wide teams, we advance Indiana University’s mission through bold, data-driven marketing that champions the student journey and strengthens every IU campus. We support all regional campuses to recruit and enroll talented students, and we craft university-wide communications to enhance student retention, academic success, financial literacy, and career outcomes. By harnessing analytics, insights, and performance metrics, we craft strategies that expand IU’s reach, amplify its distinct campus identities, and clearly demonstrate the measurable impact of our collective commitment to excellence in education and student success.