Enabling consistent, effective, and compliant use of texting across the university by clarifying governance, reducing tool proliferation, and aligning SMS communications with institutional priorities and audience needs.
Coordinating discovery and implementation phases; aligning functional, technical, and communications partners; supporting governance and decision-making frameworks; and helping define standards for audience targeting, tool selection, and performance measurement.
University Communications and Marketing; University Information Technology Services; campus and unit communications teams; student-facing administrative offices.
Multi-year enterprise capability developed through phased discovery, implementation, and ongoing optimization.
The Enterprise Texting Initiative is in active discovery and implementation phases, establishing shared standards, governance, and platform guidance for coordinated SMS communications across the university.